Spectrum Reach is the advertising sales business of Charter Communications. They provide scalable advertising and marketing services utilizing cable networks, internet advertising, and promotional events backed by marketing, research, and award-winning creative services. They are driven by privacy-compliant insights and aggregated and de-identified data. Spectrum Reach develops measurable, data-infused marketing solutions to grow businesses of all sizes. Their advertising platforms consist of cable television (Spectrum Reach, Comcast/Xfinity, Dish, DTV), streaming, display advertising, video advertising, social media advertising, and SEM (Search Engine Marketing).
At Spectrum Reach, they focus on three key tools, and they are reach, targetability, and transparent reporting.
- Reach – Spectrum Reach is a one-stop-shop for local businesses to advertise across any screen in multiple platforms. Follow your customer wherever and whenever they’re watching, including premium networks, programs, and platforms.
- Targetability – Spectrum Reach’s aggregated and de-identified first-party data, combined with data from our third-party partners, does the work for you by identifying your target audience with precision. That creates a more efficient media buy.
- Transparent Reporting – Gain insights into key performance indicators to measure the success of your campaign against your goals.
With more than 100 offices across 36 states, their teams live, work, and shop in the neighborhoods we serve. As beyond partners, they care deeply about local business and their communities. No matter who you need to reach, they’re here to help you connect.
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